The Storytelling Edge: How to Transform Your Business, Stop Screaming into the V

Description: The Storytelling Edge by Shane Snow, Joe Lazauskas, Contently, Inc. Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Publisher Description "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"—Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."—Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you dont have to. Theyre smart and they know this topic inside out (and sideways). Read their book. While I cant guarantee youll rise to Shane and Joes ridiculously obsessive level, you will be infinitely better prepared to tell your own brands story. Promise!"—Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."—Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I cant think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when youre done, give it to your CEO to read... but make sure you get it back, because I guarantee youll refer to it more than once."—Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more."—Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insiders guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life. Author Biography JOE LAZAUSKAS is director of content strategy and editor-in-chief of Contently, Inc., which SHANE SNOW cofounded with Joe Coleman and Dave Goldberg. Contently is a thriving technology company with a suite of software that helps Fortune 500 companies (and others) to create, manage, and optimize content to build relationships with employees and customers. Details ISBN 1119483352 ISBN-13 9781119483359 Title The Storytelling Edge Author Shane Snow, Joe Lazauskas, Contently, Inc. Format Hardcover Year 2018 Pages 208 Publisher John Wiley & Sons Inc GE_Item_ID:137356588; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. 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Price: 25.14 USD

Location: Fairfield, Ohio

End Time: 2024-12-14T03:35:56.000Z

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